The idea
Accessible writing uses descriptive titles, headings, and links so readers can understand structure and destinations. These cues help people scanning visually and people navigating with assistive technology. Meaning should not depend only on size, color, or a writer’s assumption about reading order.
Worked example
A fictional course page contains five links labeled “read more.” A reader using a list of links cannot distinguish them. The editor changes them to “Read the source on sampling,” “Open the quiz,” and other specific destinations. She also gives each section a descriptive heading. The page becomes easier to navigate because its labels communicate purpose rather than merely indicating that something can be clicked.
Use it carefully
Good wording is only part of accessibility. Headings must have appropriate structure, controls must work with keyboards, and images and media may need alternatives. A clear label does not compensate for broken behavior or missing semantics. Evaluate the actual page with relevant tools and users. Accessibility is a practical property of the experience, not a badge earned by following a few writing tips.
FROM UNDERSTANDING TO ACTION
Put it to work.
Replace five vague headings or link labels in a fictional page with descriptions that remain meaningful outside their surrounding paragraph.
RETRIEVE. REASON. REMEMBER.
Knowledge check.
Choose one answer for each question, then check your reasoning.
Sources & further reading.
Links support the core concepts or identify the book. Examples, exercises, and critical analysis are original Institute material. Source checks are not an independent expert review of every claim.
- W3C WAI: descriptive titles, headings, and meaningful links ↗
W3C WAI: descriptive titles, headings, and meaningful links; supports the core concept. Scenarios, calculations, and practice questions are original. Source reviewed 2026-10-19.